Target Chip Ganassi Racing has revealed a special silver livery that its IndyCar and NASCAR teams will run in  this year’s Indianapolis 500 and Coca-Cola 600, respectively, on May 25. The schemes commemorate the company’s 25th anniversary season as title sponsor of Ganassi’s IndyCar squad, and Kyle Larson will drive a similarly liveried Target NASCAR racer in the Coca-Cola 600 on the same day.

“Sponsorship is just about putting a logo on a car and a partnership is where you’re developing a mutually beneficial relationship, and that’s what we have here,” said Dan Griffis, vice president of experiential marketing and alliances for Target, at the reveal of the color schemes in Las Vegas. “It’s about one team. We want his organization to be the best on the planet. We want to partner with the best, whether it’s design or fashion or technology or racing. Chip is a true collaborator and we draw a lot of parallels with the race team.

“At Target, we like to say we don’t create campaigns, we create conversations about what people are passionate about and sports bring out passion. What is so appealing about motorsports is that people are actively rooting for Target. Innovation and design are things we try to bring to the table with Chip’s organization and it works. It’s a good platform.”

Target Chip Ganassi Racing won its first CART championship in 1996 with Jimmy Vasser, and overall the team has earned 17 championships (10 in the IndyCar Series) and four Indianapolis 500s.

“What I’m truly proud of is the partnership we have is built on innovative and maybe even more collaboration,” said Ganassi. “Our organization and Target have had an open dialogue from day one. The program looks today nothing like it did 25 years ago – but then we don’t look anything like we did 25 years ago. It continues to evolve and that’s why it’s worked for so long.”