F1: NBC Sports reports big ratings gains for opening two races

F1: NBC Sports reports big ratings gains for opening two races

Formula 1

F1: NBC Sports reports big ratings gains for opening two races

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Through its first two races of the 2014 Formula 1 season, NBCSN reorts that it has seen triple-digit gains from a season ago.

The Australian and Malaysian Grands Prix averaged 248,000 viewers, up 102% from the first two races of the 2013 F1 season (123,000). In addition, the races have averaged 116,000 Adults 18-49, up 134% from 2013 (49,000). Both races took place in early-morning hours.

Last week’s Malaysian Grand Prix on Sunday, March 23 (3:30-5:54 a.m. ET) on NBCSN averaged 248,000 viewers, up 105% from last year’s telecast (121,000). The race also averaged 121,000 Adults 18-49, up 175% from the viewership in that demographic in 2013 (44,000).

NBCSN’s presentation of the Australian Grand Prix on Sunday, March 16 (1:30-3:50 a.m. ET), the inaugural race of the 2014 F1 season, averaged 248,000 viewers, up 100% from last year’s telecast on NBCSN (124,000). The race also averaged 111,000 Adults 18-49, up 102% from 2013 (55,000).

NBC Sports Group’s F1 coverage continues this weekend with live coverage of the Bahrain Grand Prix on Sunday at 10:30 a.m. ET on NBCSN, with an encore presentation at 2:30 p.m. ET.

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