Nissan Motorsports boss Darren Cox has all but confirmed the brand’s plans to reveal its new LMP1 challenger using the biggest sporting event in North America as the platform.

Cox tweeted an image (ABOVE) from a press release regarding Nissan’s return to Super Bowl advertising via a 60-second ad.

February’s Super Bowl XL VIII captured 111.5 million viewers – possibly the most-viewed television event to date, according to Nielsen – and had nearly half of all television viewers in the U.S. tuned into the game.

Nissan has been extremely guarded with details surrounding its brand-new World Endurance Championship program. The GT-R LM’s chassis design, engine configuration and driver roster has been the source of immense speculation since the program was announced.

Penned by Ben Bowlby, the car recently conducted its first test at Nissan’s proving grounds in Arizona.