Number 1 in a countdown of the top 10 things a racer must do to be successful in climbing the motorsport ladder: Find partners and sponsors to keep your climb going.
Like it or not, racing takes money. There are no scholastic leagues where you play for free and recruiters come looking for talent. Teams are as interested in your value proposition as they are your skills. If you want to keep climbing the motorsports ladder, you will need partners to do it.
“Any team owner you go to, whether it’s IndyCar, NASCAR or sports cars, they’re going to be as interested in your value package as they are your racing résumé,” says Jim Bowie, who handles much of Mazda Motorsports’ marketing efforts via his role with Brandrenaline, Inc., the Agency of Record, Partnership Programs, Mazda Motorsports. “What can you bring from a value standpoint? It’s not a matter of walking up and saying, ‘I’ve won 12 championships.’ if you have, they probably know who you are. It’s more about, ‘I have these other value propositions.'”
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